Connecting through Hallyu,
understanding the world.
We explore Hallyu as a transnational cultural phenomenon through interdisciplinary research, study regions around the world to deepen mutual understanding, and promote international exchange and cooperation.
News & Events
View allCultural Appeal and National Images: Examining the Limits of Soft Power
LIANG Guangyu and LEE Ruda presented their joint research at Kyoto University on popular culture, national images, and the limits of soft power.
Adoption and Repurposing of the K-pop Model
Trang presented joint research with LEE Ruda on the adoption and repurposing of the K-pop model in Vietnam’s popular music industry.
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The Executive Committee and Research Division comprise researchers and graduate students who are not Korean nationals, and Korean nationals who hold or have held research positions at, have earned degrees from, or are pursuing graduate degrees at universities outside Korea.